Perception and its role in increasing the competence of an Architectural product

Sabah Mowafaq Al-Halabia1 and Ahmad Said kassab2

1 PhD student at Department of Architectural Design, Faculty of Architecture,
Tishreen University, Lattakia -Syria.
E-mail: arch.sabah.sy@live.com
2 Professor at Department of Architectural Design, Faculty of Architecture, Tishreen University, Lattakia – Syria.
E-mail: ahmad1631960@gmail.com

ABSTRACT
Perception is considered one of the important stages of the sense of belonging to the surroundings, because people cannot interact with the surroundings or use them optimally unless they perceive all their material, social and cultural aspects. Then people form a vivid image which inspires them to behaviours which suit and are compatible with these surroundings. In this case, this perception is static and innate, and according to it a building is evaluated. Procedures of evaluation of material, moral and physical aspects of a building depend on how we perceive these procedures. However, this evaluation, according to that perception, is not sufficient as it, in this case, results in failure to meet the optimal (maximum) needs of the building users. This occurs owing to the absence of some of the important aspects of the perception process, the most important of which is the possible change in perception within the framework of the new and precise requirements of users, this change being either in the architectural product itself or in the perceiver, resulting in interactive, variable perception. This has called for highlighting the necessity to turn the static perception of the perceiver into interactive, variable perception, and for highlighting the more effective role of variable perception in increasing and evaluating the competence of an architectural product, which is the chief aim of the research, through theoretical and analytical methodology where a group of examples are chosen and classified into groups, each of which helps send their own messages of influence. These messages will be a means of directing interaction and change of the perceiver’s perception, resulting in the relation between static perception and interactive perception, then in increasing the competence of an architectural product.

Key words: Static perception, interactive perception, architectural product.

Cite this article:
Al-Halabia, S.M. & kassab, A.S. (2019). Perception and its role in increasing the competence of an Architectural product. European International Journal of Science and Technology, 8(10), 45-56.